GRAV retention
Premium automotive care · Email marketing
Turning first visits into repeat purchases
We set up a Klaviyo pop-up for a premium car-care brand, capturing the email addresses and phone numbers of 11% of website visitors.
We then built a five-email welcome flow that introduced the brand, recommended relevant products and converted 7.1% of subscribers into customers, with an average first order of €79.
For consumables such as microfibre cloths and rim cleaner, we added automated replenishment reminders, bringing customers back when it was time to reorder and increasing customer lifetime value.
Without this Klaviyo system, 98% of visitors would have left without buying and the brand would have had no way to contact them again.